On-the-ground immersion
before creation
We don't show up with a one-size-fits-all solution. Num&Com draws on more than ten years of hands-on, on-the-ground experience: in tourism since 2014, in communication since 2016, including several assignments carried out from within the very businesses we supported. This is the approach we bring to every single project.
Our process, step by step
From first contact to delivery, a process designed to minimise the risk of misunderstanding.
First conversation
You tell us about your project, what you're hoping for, and your budget and timeline constraints.
Immersion or in-depth interview
Depending on the package chosen, we come and spend time by your side on the ground, or carry out a detailed interview with a discovery questionnaire.
Tailor-made proposal
We present you with a solution that matches exactly what we've observed and heard, not a generic template.
Creation
Creating the deliverables: visual identity, website, print materials, communication strategy. We come on site for photo and video shoots.
Delivery
Handover of the files and, if needed, training for your team on how to use the tools created.
Follow-up
Depending on the package chosen: supervision for the 6 months following launch, or monthly support over 1 year.
Why does immersion change everything?
Most agencies work from a brief. We prefer to work from what we observe. Over the course of several assignments, we've stepped into the shoes of one of your teammates, or worked in direct contact with your teams.
It's actually out on the ground, cleaning alongside the housekeeping team and chatting with them, that we realise they're the ones who really know our campsite customers' habits:
"They can't find pitch 409, we get asked about it every time..."
OK, let's tweak the plan and improve the signage.
Selling waffles to someone who's never tasted them is harder than letting a little piece slip out as a free sample, the kind that leaves you wanting more.
It's by talking with the machinists that we realise our machines wouldn't run without them, and that this know-how would otherwise be outsourced abroad.
Listening to artisans from the Wixárika community in Mexico, who have been hand-weaving beads for generations with a powerful symbolism, we realise these aren't simple purchases, but genuine treasures.
As you'll have gathered: what we're passionate about is human connection, stories, and finding solutions where everyone wins, the business through increased visibility or sales, and the customer, who feels how much we care about helping them grow.
This experience has taught us one simple thing: a business's real challenges aren't always visible from the outside. They're discovered by watching a customer hesitate in front of a poorly designed plan, hearing a team repeat the same explanation a hundred times, or noticing a skill that nobody thinks to showcase.
That's why we now offer on-the-ground immersion as a genuine option within our audit and support packages, not just as a marketing pitch. The length of the immersion depends on your business, your availability and your budget: we define it together, case by case.
Immersion, tailored to your situation
Turnkey package
For a one-off need (logo, poster, sales brochure) or for launching a business (branding, website, etc). Immersion is replaced by an in-depth interview and a discovery questionnaire, to stay fast without losing relevance.
Audit & diagnosis
On-the-ground immersion is offered as an option, to precisely identify the solution best suited to your budget and goals. We set a date and come to discover your business, to deliver as accurate an audit as possible.
Support
Immersion is strongly recommended at the start. Two possible formats: a launch followed by 6 months of supervision, or monthly follow-up over 1 year to achieve your first measurable results. We can also help bring your business into the tourism market.
3 levels of support
Every support package starts the same way: we take the time to understand your real needs before proposing a suitable solution, not a fixed format. After that, it all depends on your time and your wishes. The goal stays the same: offering the solution best suited to each person.
We advise you
Would you rather stay in control? We remain by your side to guide you at key moments, and help you through moments of doubt.
We train you
If you have the time to get involved, we can build a strategy together at the start, then train you in the tools and social media so you gain independence, at your own pace and according to your skills, with our supervision as backup.
We take care of everything for you
Simply don't have the time? We can also take everything on, from A to Z, from the first conversation to ongoing follow-up.
An immersion example
A family-run vineyard in Poitou-Charentes had contacted us for a need that seemed simple: labels for their new wine, and a few photos for Instagram.
We could have delivered that in a week, without ever leaving the computer. We preferred to come on harvest day.
On site, we met the whole family, and quickly understood that the real richness wasn't in the label, but in everything around it: respect for nature, sharing, the passing on of knowledge between generations, and that increasingly rare thing today, doing everything by hand, with only family members as staff.
We asked a lot of technical questions: which grape variety, how it's harvested, how a vine is planted, how long a bottle keeps. All these details, put end to end, tell a story that no brief could ever have given us.
This immersion allowed us to build a genuine communication strategy going forward, to spot strengths that the family itself no longer noticed, having grown so used to them, and above all to understand what their customers really want to see, so we could bring it to the fore.
It also gave them back their confidence: in their know-how, in their product. And even today, even remotely, I can answer their questions on the phone, because I truly know their business.